Let’s be honest: anyone can say their campaign “did well.” But if you really want to turn heads in today’s job market, you need to lead with three magic letters… ROI. In Ireland’s fast-moving sales and marketing scene, hiring managers aren’t falling for vague buzzwords or fluffy campaign descriptions. They want proof and results, the […]
In the competitive world of sales and marketing, standing out is everything. Every day, professionals are pitching products, building brands, and influencing buying decisions. However, many forget that they too, are a brand. Personal branding is more than a buzzword. It’s how you present yourself to the world, especially potential employers. It’s the reputation you […]
As the marketing landscape continues to evolve, so too do the platforms and strategies favoured by professionals across Ireland. In 2025, we’re seeing a clear shift in focus among Irish marketing talent, driven by audience behaviour and the rise of personal branding. Three key areas are emerging as front-runners: LinkedIn, TikTok, and SEO. Here’s why […]
Starting a new sales job? The first 90 days are a great chance to build a strong foundation and show your potential. Here’s how to make the most of it. Learn the Product Start by getting to know what you’re selling. Understand how it works, who it’s for, and why people need it. The more […]
Consumer confidence dropped to a six month low in September, amid a rebound in oil prices, a further rise in interest rates and a gloomier economic outlook. The Credit Union Consumer Sentiment Index declined from 62.2 in August to 58.8 in September, marking the second monthly drop in a row. Modest improvements in confidence were […]